|
 |
Program History 1999-2008
Since the program’s inception in 1999:
-
More than 21,572 players, trainers,
coaches and staff members have been screened for skin cancer.
-
Of these 21,572 screened, Academy
dermatologists have detected over 600 suspicious lesions and there
have been more than 10,000 presumptive diagnoses.
-
Over 70 suspected melanomas have been
detected, the most deadly form of skin cancer
2008
The program’s 10th year was an exciting one with new components
which helped
to raise its visibility. For 2008, the Academy and MLB officially
changed the name of the program to Play Sun Smart™. In
celebration of the 10th year of the program, MLB expanded its
commitment to help strike out skin cancer by releasing a new public
service announcement (PSA) which was played at ballparks across the
country featuring past and present spokesmen, urging the public to
Play Sun Smart™. In addition to the PSA, MLB distributed sun safety tip cards at guest services in all ballparks
and sun safety messages were broadcasted by the game day announcers. A full
page Play Sun Smart™ ad ran in USA Today prior
to June 21, MLB’s Skin Cancer Awareness Day. |